Business Summary excerpt from SEC filing dated: March 19, 2007
We were incorporated in the State of Israel in November 1999 under the name Verticon Ltd. We changed our name to IncrediMail Ltd. in November 2000 to better reflect the nature of our business. We operate under the laws of the State of Israel. Our headquarters are located at 4 HaNechoshet Street, Tel-Aviv 69710, Israel. Our phone number is (972-3) 644-4737. Our agent for service of process in the United States is Puglisi & Associates, located at 850 Library Avenue, Suite 204, Newark, Delaware 19715.
We design and market an integrated suite of customized and entertaining email software products for the consumer or home user markets. We believe we are a global technology leader in enriching email interactions by offering users the ability to design highly personalized email presentations. Our innovations in entertaining email technology, along with our large collection of multimedia content for email communication, we believe have made our website one of the top Internet destinations in the world for downloading entertaining email solutions.
Since we began operations in 2000, we have recorded approximately 75 million registered downloads of our free product in more than 100 countries, and since January 1, 2003, we have recorded on average more than 1.2 million registered downloads each month.
As of December 31, 2006, we have more than 10.2 million active users, and currently, more than 330 million IncrediMail emails are sent by our users each month. Our users typically use our products for as long as three years. Through December 31, 2006, we have sold more than one million products and content licenses worldwide to our registered users. We believe our historical track record of converting registered users to purchasing customers represents a convincing validation of our business strategy.
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