Blue Square was founded over 70 years ago out of a commitment to provide a new level of quality, variety, and value for money to all types of Israeli shoppers. Although Israel has changed significantly since then, Blue Square’s commitment has remained constant, cementing our standing as Israel’s leading and most innovative retailer.
Today, Blue Square continues to expand at an accelerated rate. We currently operate 195 supermarkets under the premier Mega, Mega Bool, Mega In Town and Shefa Shuk brands, and, through our control of Eden Nature, have established a pioneering presence in the emerging organic and health-food sector. In parallel, through our subsidiary Bee Group Retail (formerly Kfar Hasha’ashuim), we operate more than 230 stores in the toy, housewares, gift, baby and textile sectors.
Through close attention to the smallest details, we aim to continually improve our services, satisfying millions of loyal customers who shop in our stores each day. Blue Square was the first retail business in Israel to receive ISO 9002 certification for quality in customer service, and our pioneering logistics center is also ISO 9002 approved.
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